About Watermelon Points
Watermelon Points is North America's first halal loyalty platform — built to connect halal-certified restaurants, cafes, grocery stores, retailers, and service providers into one shared rewards network.
Our Mission
Loyal customers shouldn't have to drift to whoever they saw last, and independent halal businesses shouldn't have to run on hope while chains run real loyalty programs. Watermelon Points gives every participating business a shared points balance and gives customers one account that works everywhere in the network — building a stronger, more connected halal economy across North America.
Loyalty With Purpose
Twenty percent (20%) of all Watermelon Points company proceeds are dedicated to supporting advocacy for Palestine across North America. Every point a customer earns contributes to it — a loyalty program chosen for what it stands for, not just the rewards.
Founder
Zowaib Farooq
Founder & CEO
Watermelon Points was founded because Canada's Muslim community — 1.8 million strong and growing — deserved a loyalty program built for them, not adapted from one built for someone else. The community is bustling: new restaurants, new businesses, new ideas, new people building something every day. We wanted to give that energy a product worthy of it. We also wanted to put our money where our values are — Palestinian advocacy in North America is chronically underfunded, and it's what the heart of this community is asking for. So 20% of every dollar we make goes there. That's not a marketing line. It's the reason we built this.